Fractional Ecommerce Director
Senior ecommerce leadership, without the full-time cost.
Growing brands often reach a point where they need strategic ecommerce leadership but can't yet justify a full-time director hire. A fractional arrangement gives you the operator experience, commercial judgement, and decision-making authority of a seasoned Ecommerce Director, embedded in your business at a fraction of the cost.
This isn't consultancy from a distance. It's active involvement in your ecommerce operation: attending leadership meetings, owning the roadmap, managing vendors, and being commercially accountable for outcomes.
Is This Right For You?
Who this engagement is for.
You're scaling past £2m and the complexity of ecommerce is outgrowing your current team's bandwidth.
You're not yet at the stage where a full-time Ecommerce Director hire makes commercial sense.
You've had an agency manage your ecommerce strategy and you need someone who isn't selling you services.
You're preparing for a significant investment (platform migration, international expansion, or a new sales channel) and need senior leadership to own it.
You're PE-backed or investor-funded and need ecommerce leadership that can communicate credibly at board level.
What's Included
What the engagement covers.
Strategic Direction
Ownership of your ecommerce roadmap. Prioritisation decisions, platform strategy, and commercial planning aligned to your growth targets.
Vendor & Agency Management
Independent oversight of agencies, platform partners, and technology vendors. You get an informed counterpart in every commercial negotiation.
Platform Decision-Making
Objective guidance on whether to build, buy, or migrate. Recommendations made without any platform affiliations or referral incentives.
Team Leadership
Guidance for internal ecommerce teams: structuring responsibilities, identifying capability gaps, and raising the commercial acumen of the function.
Commercial Accountability
Revenue targets, conversion benchmarks, and cost-per-acquisition frameworks. Strategy grounded in numbers, not activity.
Regular Reporting
Monthly or quarterly reviews with your board or leadership team. Clear narrative on performance, decisions, and what's coming next.
Why It Matters
Genuinely independent.
Most ecommerce leadership advice comes from agencies with services to sell or platforms with referral incentives. As an independent fractional director, the only measure of success is your commercial outcome. No platform partnerships. No agency affiliations. No incentive to recommend anything other than what's right for your business.
Over a decade building Limely, a specialist ecommerce agency, means I know exactly what agencies will and won't tell you. That knowledge sits on your side of the table.
Work With Me
Let's discuss whether fractional leadership is the right fit.
Every engagement starts with a conversation. No obligation, no sales pitch, just an honest discussion about whether I'm the right fit.