Platform expertise without platform bias.

App architecture, checkout extensibility, Shopify Functions, Markets, multi-store strategy, subscription integration, and knowing when Shopify Plus is and is not the right platform for the requirements.

Architecture review, extension audits, B2B configuration, multi-store setup, performance optimisation, and the honest assessment of whether Magento is still the right long-term choice.

Hyvä frontend strategy and migration planning for Magento stores. Understanding where it solves the performance problem and where a full replatform is the better answer.

Platform assessment and vendor-agnostic comparison against Shopify Plus and Magento for the specific requirements and scale of your business.

Platform assessment for brands on WooCommerce evaluating whether to stay or migrate. Understanding the real cost of ownership and the migration triggers that make a move worthwhile.

Platform assessment for PrestaShop merchants. Independent guidance on whether to invest further in the platform or migrate to a more scalable solution.

Legacy platform migration planning. osCommerce stores typically represent significant technical debt and replatforming risk. Guidance on the right exit strategy.

Product information management strategy and Akeneo implementation oversight. When a PIM is genuinely warranted and how to integrate it without creating a new layer of complexity.

Brightpearl as part of the broader ecommerce operations stack. Integration strategy, platform fit assessment, and oversight of implementation within a multi-system architecture.

Odoo ERP integration strategy for ecommerce businesses. Assessment of where Odoo fits within the stack and how to connect it effectively to the commerce platform.

ERP integration advisory for merchants running OGL Profit4 (formerly Prof.ITplus). Connecting OGL's ERP to modern ecommerce platforms without disrupting established business processes.

Composable commerce architecture assessment. When the business case justifies the complexity and cost, and when it doesn't, regardless of what the platform vendors say.

Subscription platform strategy, Recharge architecture, and migration planning. The commercial model decisions that determine long-term subscription performance.

Content-led commerce architecture. WordPress and Magento integration for brands where content is a significant commercial driver.

Ecommerce analytics strategy, GA4 configuration, and the commercial reporting frameworks that connect platform data to business decisions.

Email marketing strategy and CRM integration within the broader ecommerce stack. Platform selection and commercial framework, not campaign execution.